UX Audit in Chernihiv — deep product analysis grounded in data
I am Oleksandr Filyuk, and I run UX audits for businesses in Chernihiv and the region — from retail near Krasna Square to digital teams inside Chernihiv IT Cluster. 15+ years, 130+ projects, an honest report with prioritized hypotheses.
40%average conversion lift after audit
200+interfaces analyzed
15+years of UX experience
100+Satisfied clients worldwide
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Fill out a short form or message me — tell me about your product and its challenges
Free consultation
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Get a detailed report
Full audit with specific recommendations, prioritization, and an implementation roadmap
Types of UX Audit
I conduct comprehensive usability analysis from multiple perspectives
🔍
Heuristic Audit
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
📈
Conversion Audit
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
📱
Mobile Version Audit
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
🏆
Competitor Audit
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
🧪
Usability Analysis
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
♿
Accessibility Audit
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
Work Process
1
Data Collection & Briefing
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
2
Heuristic Evaluation
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
3
User Data Analysis
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
4
Competitive Analysis
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
5
Recommendations Development
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
6
Report Presentation
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
I analyze critical user paths, IA, navigation, forms, the mobile version, accessibility and speed. I look at GA4/Hotjar/Mixpanel or Amplitude data, build JTBD for your ICP, run heuristic evaluation. The deliverable is a report with prioritized issues, A/B-ready hypotheses and clear actions. Full details are on the UX audit page.
Typically 2-4 weeks depending on product scope. Week one is immersion into data and business context, week two is heuristics and JTBD, week three is the report and RICE/ICE prioritization, week four is presentation and action planning. For a small site with a few scenarios I deliver in 10 working days. I always agree on the deadline upfront and stick to it.
Preferable but not mandatory. If you have GA4 or Mixpanel, I extract maximum value from the data. If analytics is missing, I start with the heuristic part, JTBD interviews and Hotjar session reviews. Often the first audit step is setting up correct tracking, because without it any hypothesis is just a guess. I help install the minimal viable stack.
An audit is a diagnosis, a redesign is the treatment. I see many teams ordering a redesign without understanding what hurts, and burning the budget. The audit gives a clear list of issues, weights and hypotheses: maybe you do not need a full redesign, only 5-7 surgical changes. Or maybe you need a new IA. It is an honest answer before you pay for design.
I use RICE and ICE: Reach (how many users are affected), Impact (how strongly), Confidence (how sure I am), Effort (how much work). On top of that — risks and dependencies. The report shows the top 10 growth points truly worth your attention next quarter, not a list of 80 small things you cannot navigate.
The base framework is Google HEART: Happiness, Engagement, Adoption, Retention, Task Success. I add a North Star metric, AARRR funnel for growth, time-to-value and drop-off at key steps. For SaaS I look at activation rate, MRR/ARR impact of hypotheses and churn signals in the interface. Metrics are always tied to business goals, not aesthetics.
Yes. If we agree on JTBD interviews or usability tests, I record sessions (with written consent), prepare transcripts and short cut-downs with key insights. You get not only my conclusions but also the raw material — invaluable for your product team and future decisions. Usually 5-8 interviews are enough to surface the core patterns.
I do not disappear once the PDF is delivered. I include 2 weeks of consulting support: I answer team questions, help shape briefs for the most important changes, review interim mockups. If needed, we move into product consulting mode or I take on the redesign myself. Business consulting details are here.
Local retail — from shops on Shevchenka Street to regional marketplaces — has its own profile: heavy mobile traffic, sensitivity to speed and payments, distrust of unclear UX patterns. I audit the product card, checkout, filters, search and pickup. Often visible improvement comes not from a redesign but from simplified forms and honest delivery messaging for Desnianskyi and Novozavodskyi districts.
Yes. In regional banking and fintech the critical points are onboarding, identification, transfers and credit forms. I have worked on products where even a small reduction in onboarding steps led to many times fewer support calls. Special attention goes to accessibility for older audiences and rural users with unstable mobile internet — this shapes screen architecture and data weight.
Chernihiv has powerful tourism heritage: the Chernihiv Detinets, Boldyna Hill, Kotsiubynskyi Park, Heroes Alley. Sites of museums, hotels and tour agencies are often built just to exist. I audit booking scenarios, language versions, mobile adaptation and location cards. Noticeable improvement appears when the interface speaks to tourists the way an honest local guide would.
Yes. For product teams from Chernihiv IT Cluster and graduates of ChNPU and ChNTU launching their own startups I am flexible: I can run a lightweight MVP audit before PMF, host a workshop for designers and PMs, or take on a full audit of a mature product. This often grows into long-term collaboration packaged as business consulting.
Why choose me?
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Depth of analysis | GA4/Hotjar data + heuristics + JTBD + IA map | Generic 20-item checklist |
| Prioritization | RICE/ICE with risk and effort scoring | Unweighted list of fixes |
| Local context | I understand Chernihiv retail, banking, tourism | Template advice ignoring the region |
| Report | 30-60 pages with A/B-ready hypotheses | 10-page PDF of generic phrases |
| Who runs it | Personally me, Oleksandr Filyuk, 130+ projects | Junior specialist under supervision |
| Post-audit support | 2 weeks of implementation consulting | Report delivered — you are on your own |
UX Audit in Chernihiv — Oleksandr Filyuk, 15+ years
UX Audit in Chernihiv: why it works precisely here
Chernihiv is a regional capital on the Desna with around 285 thousand residents, a city where Krasna Square and Mahistratska Street coexist with a modern product scene around Chernihiv IT Cluster. I am Oleksandr Filyuk, 15+ years in UX design, with 130+ delivered projects ranging from banking interfaces to e-commerce and complex B2B systems. Local Chernihiv business has a strong trait: it is pragmatic and honest, and expects the same approach to product analysis.
My UX audit is not a surface review — it is a structured study that gives the business a map of real problems and priorities. I work in the first person: you do not pay for an agency brand, you pay for my expertise and my accountability. Every decision I make personally, grounded in GA4, Hotjar, Mixpanel or Amplitude data, JTBD interviews and heuristic evaluation. In parallel I keep your ICP, AARRR funnel and North Star metric in mind so recommendations never float in the air.
How the UX audit process looks for Chernihiv businesses
I split the audit into four phases agreed at the start. Phase one is immersion: we meet online or in your office (near Heroes Alley or inside a Chernihiv IT Cluster coworking space), and I unpack your business context, ICP, competitors and product history. I get access to GA4, Hotjar, Mixpanel or Amplitude and study real user behavior over the last 90 days.
Phase two is heuristic evaluation and JTBD. I walk through key scenarios from different personas: an entrepreneur from Desnianskyi district, an agribusiness leader from the region, a tourist arriving at the Chernihiv Detinets, a student of ChNPU. Each sees the product differently, and that variety reveals hidden cracks. I build an IA map, check information architecture for consistency and address accessibility.
Phase three is prioritization. I apply RICE and ICE to filter out the noise and focus on changes with the highest business impact. The report contains top 10 growth points, each with Reach, Impact, Confidence and Effort scores. This lets you plan sprints without guessing what truly matters. Alongside, I provide HEART metrics for UX and tie them to your business indicators: ROI, churn, LTV, CAC.
Phase four is presentation and action plan. I come to your team (PMs, designers, developers, marketers) and walk through the report honestly. Q&A can last hours — and that is healthy, because this is the moment where strategy meets the team's reality. The output is not just a PDF, but a shared understanding of where to go next.
UX audit across Chernihiv region industries
Chernihiv business is a wide spectrum: wood processing, food industry, textile, machinery, music instrument manufacturing (Chernihiv-Muzyka), historical tourism around Boldyna Hill and Kotsiubynskyi Park, the agricultural sector of the region. Each industry has its own UX logic.
For wood-processing and agribusiness I audit B2B portals where the client orders batches, tracks deliveries and processes documents. Here speed, reliability and clarity of statuses are critical. Small IA fixes often lead to many times fewer order errors. For food and textile industries operating both wholesale and retail I check the catalog, filters, mobile version and repeat-purchase scenarios.
For tourism and cultural projects — museum, hotel and tour-agency sites near the Chernihiv Detinets — I analyze language versions, location cards, booking and value communication. Visible improvement often arrives once the interface starts speaking to the guest like a living guide, not an official institution. For post-war reconstruction and regional support initiatives I help product teams of grant platforms and regional programs.
What you receive after the UX audit
The report is usually 30-60 pages and includes a fixed set of parts. First — a problem map with RICE/ICE prioritization. Second — A/B-ready hypotheses with expected direction of effect. Third — IA recommendations with as-is and to-be maps. Fourth — analytics and tracking guidance: which events to start collecting in GA4, Mixpanel or Amplitude to actually see the impact of changes.
I add a workshop presentation (60-90 minutes) and 2 weeks of post-delivery consulting: you implement, I help reorder priorities, answer team questions and review interim mockups. If needed, we move into a longer format. For deeper requests — strategy, P&L impact of design, product growth — that is already business consulting.
Why choose me for a UX audit in Chernihiv
I value honesty over polished slides. If your product does not need a redesign, I will say so directly. If the problem is positioning or P&L model rather than UI, I will say that too. I do not sell hours, and I do not stretch your case onto an agency template. I work with a limited number of clients simultaneously, so each project gets my full attention.
Across 15+ years and 130+ projects I have seen mistakes at every maturity level — from MVP to mature products with seven-figure MRR. That means for a Chernihiv IT Cluster team, a regional bank, or a tour agency on Heroes Alley, I bring concrete experience rather than theory. Also see my UX audit page and other consulting services in Chernihiv to find the best way for us to collaborate.