I am Oleksandr Filyuk, and I run UX audits for businesses in Chernihiv and the region — from retail near Krasna Square to digital teams inside Chernihiv IT Cluster. 15+ years, 130+ projects, an honest report with prioritized hypotheses.
Fill out a short form or message me — tell me about your product and its challenges
We'll discuss goals, metrics, and audit scope — you'll get a clear action plan
Full audit with specific recommendations, prioritization, and an implementation roadmap
I conduct comprehensive usability analysis from multiple perspectives
Expert interface evaluation based on Nielsen's 10 heuristics. I identify systemic usability issues that prevent users from achieving their goals.
Conversion funnel analysis and identification of user drop-off points. I provide specific recommendations to increase conversion at every stage.
Detailed mobile experience review: responsiveness, speed, navigation convenience, and touch interaction quality.
Comparative UX analysis of your product against key competitors. I identify strengths and opportunities for differentiation.
Deep user behavior analysis based on analytics data, heatmaps, and session recordings. I uncover real interaction patterns.
WCAG 2.1 compliance review. I ensure your interface is accessible to people with disabilities.
We discuss business goals, target audience, and current issues. I gain access to analytics and other data sources.
I conduct a detailed interface analysis using Nielsen's heuristics and other UX principles, documenting every finding.
I research analytics, heatmaps, session recordings, and conversion funnels to uncover real behavior patterns.
I compare UX solutions with key competitors, identify best practices and improvement opportunities.
I prioritize findings by impact and implementation complexity, creating detailed recommendations with mockups.
I present the audit results with a detailed report, improvement roadmap, and answer all questions.
Choose the optimal package for your project
One-time 2-hour session
$300$400What's included:
Comprehensive analysis in 1 week
$800$1000What's included:
1 month collaboration
$2000$2500What's included:
Answers to the most popular questions
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Depth of analysis | GA4/Hotjar data + heuristics + JTBD + IA map | Generic 20-item checklist |
| Prioritization | RICE/ICE with risk and effort scoring | Unweighted list of fixes |
| Local context | I understand Chernihiv retail, banking, tourism | Template advice ignoring the region |
| Report | 30-60 pages with A/B-ready hypotheses | 10-page PDF of generic phrases |
| Who runs it | Personally me, Oleksandr Filyuk, 130+ projects | Junior specialist under supervision |
| Post-audit support | 2 weeks of implementation consulting | Report delivered — you are on your own |
Chernihiv is a regional capital on the Desna with around 285 thousand residents, a city where Krasna Square and Mahistratska Street coexist with a modern product scene around Chernihiv IT Cluster. I am Oleksandr Filyuk, 15+ years in UX design, with 130+ delivered projects ranging from banking interfaces to e-commerce and complex B2B systems. Local Chernihiv business has a strong trait: it is pragmatic and honest, and expects the same approach to product analysis.
My UX audit is not a surface review — it is a structured study that gives the business a map of real problems and priorities. I work in the first person: you do not pay for an agency brand, you pay for my expertise and my accountability. Every decision I make personally, grounded in GA4, Hotjar, Mixpanel or Amplitude data, JTBD interviews and heuristic evaluation. In parallel I keep your ICP, AARRR funnel and North Star metric in mind so recommendations never float in the air.
I split the audit into four phases agreed at the start. Phase one is immersion: we meet online or in your office (near Heroes Alley or inside a Chernihiv IT Cluster coworking space), and I unpack your business context, ICP, competitors and product history. I get access to GA4, Hotjar, Mixpanel or Amplitude and study real user behavior over the last 90 days.
Phase two is heuristic evaluation and JTBD. I walk through key scenarios from different personas: an entrepreneur from Desnianskyi district, an agribusiness leader from the region, a tourist arriving at the Chernihiv Detinets, a student of ChNPU. Each sees the product differently, and that variety reveals hidden cracks. I build an IA map, check information architecture for consistency and address accessibility.
Phase three is prioritization. I apply RICE and ICE to filter out the noise and focus on changes with the highest business impact. The report contains top 10 growth points, each with Reach, Impact, Confidence and Effort scores. This lets you plan sprints without guessing what truly matters. Alongside, I provide HEART metrics for UX and tie them to your business indicators: ROI, churn, LTV, CAC.
Phase four is presentation and action plan. I come to your team (PMs, designers, developers, marketers) and walk through the report honestly. Q&A can last hours — and that is healthy, because this is the moment where strategy meets the team's reality. The output is not just a PDF, but a shared understanding of where to go next.
Chernihiv business is a wide spectrum: wood processing, food industry, textile, machinery, music instrument manufacturing (Chernihiv-Muzyka), historical tourism around Boldyna Hill and Kotsiubynskyi Park, the agricultural sector of the region. Each industry has its own UX logic.
For wood-processing and agribusiness I audit B2B portals where the client orders batches, tracks deliveries and processes documents. Here speed, reliability and clarity of statuses are critical. Small IA fixes often lead to many times fewer order errors. For food and textile industries operating both wholesale and retail I check the catalog, filters, mobile version and repeat-purchase scenarios.
For tourism and cultural projects — museum, hotel and tour-agency sites near the Chernihiv Detinets — I analyze language versions, location cards, booking and value communication. Visible improvement often arrives once the interface starts speaking to the guest like a living guide, not an official institution. For post-war reconstruction and regional support initiatives I help product teams of grant platforms and regional programs.
The report is usually 30-60 pages and includes a fixed set of parts. First — a problem map with RICE/ICE prioritization. Second — A/B-ready hypotheses with expected direction of effect. Third — IA recommendations with as-is and to-be maps. Fourth — analytics and tracking guidance: which events to start collecting in GA4, Mixpanel or Amplitude to actually see the impact of changes.
I add a workshop presentation (60-90 minutes) and 2 weeks of post-delivery consulting: you implement, I help reorder priorities, answer team questions and review interim mockups. If needed, we move into a longer format. For deeper requests — strategy, P&L impact of design, product growth — that is already business consulting.
I value honesty over polished slides. If your product does not need a redesign, I will say so directly. If the problem is positioning or P&L model rather than UI, I will say that too. I do not sell hours, and I do not stretch your case onto an agency template. I work with a limited number of clients simultaneously, so each project gets my full attention.
Across 15+ years and 130+ projects I have seen mistakes at every maturity level — from MVP to mature products with seven-figure MRR. That means for a Chernihiv IT Cluster team, a regional bank, or a tour agency on Heroes Alley, I bring concrete experience rather than theory. Also see my UX audit page and other consulting services in Chernihiv to find the best way for us to collaborate.