Branding in Chernihiv by Oleksandr Filyuk
I build brands for Chernihiv businesses — from family workshops near Magistratska street to IT teams from Chernihiv IT Cluster. 15+ years, 130+ projects, full brand identity and brandbook with zero templates.
15+Years of experience
80+Brands created
100+Happy clients
100+Satisfied clients worldwide
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Free consultation
We'll discuss your brand, goals and vision
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Receive complete brand book and all materials
Types of Branding
I create brands of any scale — from mini brand book to full corporate identity
📋
Mini brand book
Logo, colors, typography and basic usage rules — ideal start for a young brand.
📖
Full brand book
Comprehensive guide: logo, identity, all carriers, patterns, image style and usage rules.
🔄
Rebranding
Updating existing brand while preserving recognition — evolution, not revolution.
🚀
Startup brand identity
Quick visual identity development for startups: logo, colors, fonts and basic templates.
🏢
Corporate branding
Complete brand system for large companies: from logo to office and vehicle design standards.
👤
Personal branding
Visual identity for experts, bloggers and entrepreneurs — your personal brand style.
Work Process
1
Strategic Session
I conduct an in-depth interview, analyze the market, competitors, and target audience. I form the brand platform.
2
Visual Concept
I develop mood boards and 2-3 visual directions. Each reflects different aspects of the brand's character.
3
Identity Development
I create the logo, color palette, typography, graphic elements, and corporate style patterns.
4
Collateral Design
I design business cards, letterheads, presentations, social media templates, and other key brand touchpoints.
5
Brand Book
I compile everything into a structured document with guidelines, rules, and application examples.
Pricing
Choose the optimal package for your project
Starter
Logo Book
$100$140What's included:
- 1 *logo concept
- 3 *logo variations
- Horizontal logo (optional)
- Vertical logo
- Social media logo
- Logo in jpg, png, svg, ai, eps formats
- PDF logo presentation
- PDF logo usage guide
Logo book ready in 3 days
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
Basic
Mini Brand Book
$240$280What's included:
- Front cover
- Logo
- Alternative logo
- Logo on different backgrounds (monochrome + inversion)
- How not to use the logo
- Colors
- Gradients
- Typography
- Identity
- Shapes
- Image style
- Icons
- Back cover
- Logos in jpg, png, svg, ai, eps formats
Mini brand book ready in 5 days
Business
Brand Book
$540$750What's included:
- Front cover
- Logo
- Alternative logo
- Logo on different backgrounds (monochrome + inversion)
- How not to use the logo
- Colors
- Gradients
- Typography
- Identity
- Patterns
- Shapes
- Image style
- Icons
- Business cards
- Social media
- Glasses
- Cups
- Notebooks
- Pens
- Caps
- T-shirts
- Packaging
- Bags
- Flash drives
- ID badge
- Car
- Stickers
- Back cover
- All mockups prepared for print in ai and pdf formats
Brand book ready in 1 week
Premium
Brand Book+
630$$800What's included:
- Front cover10$
- Table of contents5$
- Naming5$
- Slogan5$
- Strategy5$
- Tone of Voice5$
- Brand story5$
- Logo30$
- Alternative logo20$
- Logo on different backgrounds (monochrome + inversion)10$
- How not to use the logo10$
- Colors20$
- Gradients10$
- Typography20$
- Identity30$
- Patterns30$
- Shapes20$
- Image style20$
- Icons30$
- Website/App20$
- Business cards20$
- Social media50$
- Glasses20$
- Cups20$
- Notebooks20$
- Pens20$
- Caps20$
- T-shirts20$
- Packaging20$
- Bags20$
- Flash drives20$
- ID badge20$
- Car30$
- Stickers10$
- Back cover10$
- All mockups prepared for print in ai and pdf formats
- Additional materials (priced additionally)
Brand book ready in 1 week
You can compile your own list of materials to include in the brand book. The cost will be calculated according to your request.
Frequently Asked Questions
Answers to the most popular questions
The full package includes market and competitor research, positioning, naming (if needed), logo in three concepts with refinement of the chosen one, complete visual identity (typography, color palette in CMYK and Pantone, patterns, icons), templates for business documents, presentations and social media, plus a 40-80 page brandbook with clear usage rules. All source files in Adobe Illustrator and Figma are transferred to the client.
The standard timeline is 6-10 weeks depending on complexity. The first two weeks are strategy and positioning, three-four weeks are logo and identity concepts, two-three more weeks are templates, guidelines and the final brandbook. For family businesses the timeline can be longer because I plan separate sessions with both generations of owners so all decisions are made together.
Yes, it's a separate product. The basic logo package includes three concepts, three rounds of edits, the final mark in vector (AI, SVG, PDF), monochrome versions, and a mini-guideline of 8-12 pages with usage rules. But I always say honestly: a logo without a system is just a picture. If you plan packaging, advertising or a website, it's better to do a full brand identity from the start.
Yes, naming is a separate stage in the package. I produce 20-30 working variants, filter by phonetics, associations and domain availability, and check trademarks via the open Ukrpatent database. The final shortlist is 5-7 strong options with rationale. I don't do trademark registration myself, but I recommend a trusted lawyer I've worked with for years.
After the closing act you receive an archive via Google Drive or client portal: all source files in Adobe Illustrator, Photoshop, Figma, final files in AI, EPS, PDF, SVG, PNG, JPG, fonts with licenses and the brandbook in PDF. I keep the archive for at least three more years — if you ever lose something, I can always restore access free of charge.
A brandbook is a document that fixes all the rules for using your brand: logo, color palette, typography, tone of voice, examples of correct and incorrect application. It's needed so any contractor — print shop, SMM agency, video team — uses the brand consistently. Without a brandbook, in a year your brand «blurs» and loses recognition on supermarket shelves and in the Instagram feed.
Yes, rebranding is a big part of my practice. Before we start, I analyze the existing brand's recognition among clients (short interviews, surveys), and together we decide: evolutionary rebranding (keep recognizable elements) or revolutionary (full replacement). This is a fundamental question — it determines how much recognition you lose and how much you gain in new positioning.
Always three concepts — this is the optimum. Fewer means the client has no real choice, more dilutes attention and drags the decision. Each concept has its own rationale: why this mark, this typography, this mood. After choosing one, you get up to three rounds of edits within the chosen direction. If you want to «mix» two concepts, that's a separate agreement and an extra stage.
This is a typical situation for second-generation family businesses in Chernihiv. I run separate sessions with each generation, capture pains and values of each, then deliver a presentation showing: here's what we keep from the father's era (form, value, history), and here's what we add for the son (modern mark, digital formats). Classic and modern are not enemies if you know what's truly recognizable in the classic and what's just outdated. Product line details I align with print materials.
Yes, this is one of my key client categories in Chernihiv. Production companies need a special approach: the brand has to look good on the corporate website, on pallet labels and on the packer's tag. I always consider how the logo looks on cardboard, film and thermal-transfer labels. Print preparation details are in the print design section.
Yes, my portfolio includes IT teams — from product startups to outsourcing studios. For IT brands two things matter: fast digital rollout (Figma tokens, component system, dark and light themes) and recognition on the international market. I bake both into the brand identity. For lead-gen after rebranding we often add an ad-creatives package.
Budget depends on scope: a logo with mini-guideline starts at one level, a full brand identity with brandbook is several times higher. For family businesses and manufacturers I always run a free 30-minute Zoom consultation first, fix the scope and give a fixed price in the proposal. No hidden surcharges — everything is in the contract. Details are on the branding service page.
Why choose me?
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Who runs the project | Oleksandr personally, from brief to brandbook | Manager plus junior designer |
| Family business (2nd generation) work | Dedicated method, I hear both generations | One template for all |
| What you receive | Brand identity, brandbook and all source files | A logo in JPEG |
| Color preparation | CMYK and Pantone with print test | RGB only |
| Client communication | My direct phone, same-day reply | Tickets and CRM |
Branding in Chernihiv — Oleksandr Filyuk, 15+ years
Branding in Chernihiv: more than just a logo
Chernihiv is a city with a thousand-year history, where modern manufacturers, food plants, IT teams and family workshops work alongside the Transfiguration and Borys-Hlib Cathedrals. A brand for Chernihiv business can't be a «stamp» — it has to account for local context, consumer specifics in Desnyansky and Novozavodsky districts, and competition from Kyiv and regional players. I've been doing branding since the 2010s, delivered 130+ projects, and I know how to build an identity that works on the supermarket shelf and in the Instagram feed.
What you get in the full branding package
The full package is not «logo + business card», but a coherent system. It includes market and competitor research, positioning, naming (if needed), logo in three concepts, visual identity (typography, color palette in CMYK and Pantone, patterns, icons), templates for business documents, presentations, social media, and a 40-80 page brandbook. All source files in Adobe Illustrator and Figma are transferred to the client after the closing act — you're never technically locked in.
Chernihiv specifics: second-generation family businesses
Family businesses founded by parents in the 1990s and now run by their children come to me often. In these projects the main challenge is not design but agreement between generations. The father wants «classic», the son wants modern. I run separate sessions with each generation, capture pains and values, and propose a solution that shows both inheritance and modernity. It's delicate, psychological work — and it's critically important for the brand's longevity.
Branding for manufacturers and exporters
The Chernihiv region is known for timber processing, food production, textiles and musical instrument manufacturing. For production companies a brand is not only a logo but a whole marking system: pallets, tags, packaging, corporate site, distributor pitch deck. I bake into the identity the ability to print on cardboard, film and thermal-transfer labels, verify the palette in CMYK and Pantone with a real test print at a partner shop.
IT brands and Chernihiv IT Cluster
For IT teams I build brands with a digital-first mindset: Figma tokens, component system, dark and light themes, ready templates for client presentations and Behance cases. This allows fast brand rollout on the website, LinkedIn, conferences and investor pitches. I work with Chernihiv IT Cluster residents and with external teams entering EU and US markets.
How I work: process and deadlines
The standard timeline is 6-10 weeks. The first two weeks are research and strategy, three-four weeks are concepts and the final logo, two-three weeks are visual identity and brandbook. I work with you personally, without a «manager + junior designer» layer. I run the project in Figma, deliver interim materials by stages, and reply on the same day. I can meet offline in Chernihiv — a cafe on Heroes Alley or your production site in Novozavodsky district. To request a project use the form on the service page.