I am Oleksandr Filyuk, 15+ years and 130+ projects. In Chernihiv I design logos for wood processing companies, hotels near Chernihiv Detinets, IT teams and family manufacturers from the Desnianskyi district. A mark that works equally well on packaging and in an app icon.
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I create different types of logos — from minimalist wordmarks to animated
A logo based on brand name with unique typography — minimalist and recognizable style.
A graphic mark or icon that visually conveys the brand essence without text.
Combination of text and symbol — a universal format that works in any context.
A logo in the form of a crest, seal or badge — ideal for premium and classic brands.
A logo system with variations for different media: full, shortened, icon, favicon.
A logo with animation for use in videos, presentations and websites.
Logo usage guideline — colors, fonts, sizes, clear space rules and prohibited variations. Complete brand guide.
Full identity set based on the logo — business cards, letterheads, envelopes, email signatures, social templates.
I thoroughly study your business, audience, competitors, and market. We complete a brief and form a clear technical specification.
I develop 3-5 unique logo concepts. Each has its own rationale and strategic value.
I refine the chosen concept to perfection: polishing forms, proportions, colors, and typography.
I test the logo across different media, sizes, and backgrounds. I ensure flawless performance.
I prepare all necessary file formats and a guideline with logo usage rules.
Choose the optimal package for your project
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
What's included:
*Concept — a unique logo idea. *Variation — a concept variation (slightly modified shapes, colors, etc.)
Answers to the most popular questions
Basic package — 600 USD: 3 concepts, up to 3 revision rounds, final SVG/EPS/PNG/PDF files, mini guideline of 5-7 pages. Extended — 1200 USD: 4 concepts, full 20-30 page brand book, light and dark backgrounds, favicon, app icon, business card and social templates. Premium — from 2500 USD: full identity, tone of voice, presentation templates, packaging. 50% prepayment, the rest after final approval. Details for logo design and a matching website can be bundled.
Basic package — 2-3 weeks: 3-5 days for brief and research, 5-7 days for concepts, 5-7 days for revisions and final delivery. Full identity — 4-6 weeks. I work step by step: first I show black-and-white sketches to focus on form rather than color. That saves time and produces a better result. If the deadline is urgent (an exhibition or product launch) I can deliver in 7-10 days at +30% to the price.
Yes, that is a third of my projects. Rebranding is especially relevant for Chernihiv businesses operating since the 1990s and still using logos in the style of that time — frames, gradients, Arial. I start with an audit: interviews with owners and key clients, brand perception analysis, competitive review. Often the old mark should not be discarded but evolved — keep a recognisable element, modernise the rest. That respects the company history.
Yes, I always test the logo in extreme scenarios: 16x16px favicon, Telegram avatar, embroidery on workwear, large 3x6 meter signage, engraving on wood (important for Chernihiv oblast wood processing brands), textile embroidery, metal etching. If the mark breaks in any of those scenarios it is not a logo, it is a drawing. The brand book includes minimum sizes and clear-space rules.
A full 20-40 page brand book: primary logo, monochrome versions, minimum sizes, clear space, prohibited usage, color palette (CMYK, RGB, HEX, Pantone), typography (headline and body fonts with licenses), construction grid, examples on branded carriers — business cards, letterheads, envelopes, presentations, social media, merch. For manufacturers I add packaging and labeling templates.
Main tool — Figma, for vector precision — Adobe Illustrator. I sketch by hand in a notebook — it is faster and produces cleaner ideas than starting in Figma. Fonts come from licensed libraries (Google Fonts, Adobe Fonts, MyFonts), sometimes I commission a custom typeface from a type designer. All final vectors are delivered in SVG, EPS, PDF, AI — the client can open them in any editor.
Registration is a legal process, not a design one. I do not register trademarks, but I recommend trusted lawyers in Chernihiv and Kyiv. Before design I always advise the client to check whether the name and mark are taken in your niche — a basic search via Ukrpatent and EUIPO open databases. If the mark turns out to be taken, I do not take prepayment again — I redesign for free.
Fully to the client. I do not retain any usage rights on the mark — after final invoice payment all property rights pass to the customer. This is fixed in the contract. I can showcase the work in my portfolio only with the client's consent (NDA signed if required). Files are delivered via Google Drive or Dropbox with a permanent link — you will have access even five years later.
Yes, this is one of my specialties here. Chernihiv oblast is a forest region with dozens of companies — from small sawmills to lumber exporters to the EU. For such brands I design marks that survive harsh conditions: wood engraving, embroidery on workwear, laser marking on crates. I avoid thin lines and tiny details — they fail on dirty packaging. I often add wood or coniferous symbols, but stylised, never literal.
Yes. Chernihiv is the oldest city of Ukraine with princely roots from the 9th century: Chernihiv Detinets, Saviour-Transfiguration Cathedral, Anthony Caves. For hotels, tour agencies and restaurants in the historical center I create marks that combine modern graphics with elements of Byzantine or old Rus symbolism — without kitsch, without "matryoshkas". I often build the logo on great typography plus one stylised symbol. If a matching website is needed for a tourism brand, I deliver the bundle.
Chernihiv has many businesses founded by parents in the 1990s and now run by children in their 30s and 40s, often with Chernihiv National Pedagogical University or foreign education. The old logo is the memory of founders but no longer matches modern standards. I help evolve the mark gradually, preserving historical continuity: recognisable shape, refreshed proportions, modern typography. That respects parents and customers alike. The feeling of "ours" stays.
I use only licensed fonts: Google Fonts (fully free and commercial), Adobe Fonts (part of Creative Cloud), MyFonts and Type Network for premium tasks. License files are handed over to the client with the brand book. No pirated content. I draw icons and symbols myself — nothing from photo stocks or Iconfinder. Sometimes I bring in a type designer for a custom typeface — I know several talented people in Chernihiv and Kyiv, some are graduates of Chernihiv National Technological University and Kyiv art schools.
Comparison with other options
| Me | Other agencies | |
|---|---|---|
| Concepts to choose from | 3-4 fundamentally different | 1 plus color variations |
| Brand research before sketching | Always, 1-2 hour brief | Just ask for the name |
| Brand book | 20-40 pages | Single PDF with the logo |
| Revisions | Up to 3 rounds free | Every change billed separately |
| Output formats | SVG, EPS, PNG, PDF + favicon, app icon | Only PNG |
| Copyright | Fully transferred to the client | Often kept in-house |
I am Oleksandr Filyuk, an identity designer with 15+ years of experience and 130+ delivered projects. In Chernihiv I design logos for businesses of any scale — from a coffee shop on Mahistratska Street to a lumber exporter to the EU. Each mark is not a "pretty icon" but a strategic tool that must live for 10-20 years, work at the smallest size and stay recognisable without color.
Logos for manufacturers — wood processing, textiles, machine building, food industry, musical instruments. Marks for hotels and restaurants in the historical center — around Krasna Square, Heroes Alley, Boldyna Hora. Identity for IT teams from Chernihiv IT Cluster entering B2B markets. Brands for the Chernihiv oblast agricultural sector, for tour operators working with Anthony Caves and Saviour-Transfiguration Cathedral, for second-generation family businesses inheriting their parents' company.
Stage one — a one-hour brief. I ask about company history, values, audience, competitors, dreams for the next 5-10 years. I do not ask "what color do you like" — it is the worst possible briefing question. I ask about associations, feelings, about how the client wants the brand to be perceived. Based on the brief I prepare a moodboard with 30-50 references and align direction.
Stage two — pencil sketches in a notebook. I draw 50-100 sketches in a week and select 8-10 strongest. Stage three — moving the best ideas into vector in Figma and Adobe Illustrator, finishing 3-4 fundamentally different concepts. I present them in a Loom video, not by email — to keep the dialogue live.
Stage four — choosing direction and refinement: up to 3 free revision rounds. Stage five — final files and a 20-40 page brand book. Everything is delivered via Google Drive with a permanent link and a contract that fully transfers property rights.
Basic package — 600 USD: 3 concepts, 3 revision rounds, final SVG/EPS/PNG/PDF files, mini guideline of 5-7 pages, favicon and app icon. Extended — 1200 USD: 4 concepts, full 20-30 page brand book, light and dark backgrounds, business card template, social templates, presentation cover. Premium — from 2500 USD: full identity with tone of voice, presentation templates, packaging, merch, social guidelines. 50% prepayment, balance on approval. The logo often comes bundled with a website — details on the web design in Chernihiv page.
Chernihiv is actively rebuilding after 2022. Many companies are entering new markets — the EU, US, Canada. The first thing a foreign partner notices in an email or on a website is the logo. If it is unprofessional, with 1998-style frames and gradients, the company loses trust before the partner reads a single line of text. I have seen this many times: a company with a perfect product and team loses a contract because of a logo that looks homemade.
For Chernihiv oblast businesses exporting timber to the EU, the logo must survive crate stamping, embroidery on workwear, laser engraving on packaging. For a hotel near Chernihiv Detinets the mark must look equally dignified on a 2x4 meter signboard and on a Booking.com icon. For an IT team from Chernihiv IT Cluster — in the browser favicon and on a Series A pitch deck slide.
A princely city on the Desna river with a thousand-year history has a particular brand character: calm, grounded, without show-off. People here dislike loud logos with effects and do not believe in "wow factor at any cost". They value form, readability, longevity, attention to detail. I adapt my process to that character: I show black-and-white options before color; I test the mark in extreme scenarios; I never show "pretty" variants that only work on a presentation slide but break on real packaging. My clients often turn out to be second-generation family businesses — children of founders who returned from Chernihiv National Pedagogical University or from abroad to run the parents' company. For them I deliver a careful evolution of the mark, balancing legacy and modernity. If a mobile app is also needed for your brand, see the mobile app design in Chernihiv page where I cover process and pricing in detail.