Conversion Optimization in Chernihiv — More Sales from the Same Traffic
I'm Oleksandr Filyuk, 15+ years and 130+ projects. I help Chernihiv DTC businesses, historical tourism retail, and SaaS grow through A/B tests, user behavior analysis, and UX optimization without additional traffic spend.
35%average conversion increase
500+A/B tests conducted
2.5xaverage optimization ROI
100+Satisfied clients worldwide
Leave a request
Tell me about your website, current conversion, and business goals — I'll prepare a preliminary analysis
Free conversion audit
I'll analyze your site and show the main customer drop-off points with growth potential estimate
Conversion growth
We implement changes, test hypotheses, and record measurable growth in your metrics
Types of Conversion Optimization
I increase your website conversion based on data and testing
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A/B testing
Comparative testing of page variants, buttons, texts and forms to determine the best performer.
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Landing page optimization
Improving landing page conversion: headlines, CTAs, structure, social proof.
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Sales funnel optimization
Analysis and elimination of customer drop-off points at every stage from first visit to purchase.
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UX interface optimization
Improving website or app usability based on user behavior data.
📝
Form optimization
Reducing form abandonment rate: simplification, validation, progress bar, autofill.
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User behavior analysis
Heatmaps, session recordings, scroll-maps to understand how users interact with the site.
Work Process
1
Current Conversion Audit
I analyze current conversion metrics, sales funnel, traffic sources, and user behavior to establish a baseline.
2
User Behavior Analysis
I study heatmaps, session recordings, scroll maps, and click analytics to understand real interaction patterns.
3
Hypothesis Formation
Based on data, I create a prioritized list of conversion improvement hypotheses, estimating each one's potential impact.
4
Variant Design
I develop alternative versions of pages and interface elements to test the formed hypotheses.
5
A/B Testing
I run controlled A/B tests with statistically significant samples to verify each hypothesis.
6
Implementation & Iteration
I implement winning variants, analyze results, and launch a new optimization cycle for continuous growth.
Pricing
Choose the optimal package for your project
Basic
Express Consultation
One-time 2-hour session
$300$400What's included:
- Preliminary site/product analysis
- 2-hour video call
- Current situation analysis
- Main UX issues overview
- Basic competitor analysis (3 companies)
- Conversion improvement recommendations
- Current design assessment
- Mobile version analysis
- Page speed check
- SEO recommendations
- Sales funnel overview
- Task prioritization
- Consultation recording
- Short action checklist (PDF)
- Chat support for 7 days after consultation
Results in 1 day
Optimal
Deep Audit
Comprehensive analysis in 1 week
$800$1000What's included:
- Full UX audit of website/app
- Analytics analysis (GA4, Hotjar)
- Competitor analysis (5-7 companies)
- Target audience analysis
- User behavior research
- Step-by-step conversion funnel analysis
- Forms and CTA elements audit
- Responsiveness check on 5+ devices
- Content strategy analysis
- SEO audit (technical + content)
- Speed and Core Web Vitals analysis
- Detailed report with screenshots (PDF, 30+ pages)
- Step-by-step change roadmap
- Results presentation (2 hours)
- Prioritization by business impact
- Chat support for 14 days
- 1 additional consultation after implementation
Most popular
Premium
Strategic Partner
1 month collaboration
$2000$2500What's included:
- Everything from the Deep Audit package
- Full digital strategy development
- Product strategy and positioning
- Detailed competitor analysis (10+ companies)
- Customer Journey Map development
- Key page prototypes creation
- A/B test plan for conversion optimization
- Content marketing strategy
- Process automation recommendations
- Technical infrastructure audit
- Business model and unit economics analysis
- Presentation for team/investors
- 4 strategic sessions of 1.5 hours each
- Weekly check-ins throughout the month
- Help with specs for developers/designers
- Implementation monitoring
- Post-implementation results analysis
- Chat support for 30 days
- Priority access to future consultations
- 20% discount on my development services
Maximum results
Frequently Asked Questions
Answers to the most popular questions
Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of website visitors who complete a target action: buy, register, submit a request. CRO becomes critical when traffic costs rise (PPC, SEO, SMM) but conversion stays flat — every additional Google Ads dollar brings less revenue. CRO is needed if you have at least 1000-2000 targeted visitors per month, working analytics, and a clearly defined target action. Without these conditions CRO efficiency will be low — first you need to solve fundamental traffic and product problems before optimization makes sense.
First improvements show in 2-4 weeks after launch: I usually identify 3-5 'low-hanging fruits' — obvious conversion barriers (slow pages, broken forms, missing trust signals), fixing which gives a quick 10-20% lift. Systemic results come after 2-3 months of regular A/B testing: by then you have 5-8 conducted experiments, of which 30-40% show statistically significant lift. After 6 months the cumulative effect is typically 30-60% conversion growth. Key — don't expect instant miracles: CRO is a marathon, not a sprint, and its power lies in cumulative compound effect.
My main stack: GA4 for traffic and conversions with custom events, Hotjar for heatmaps and session recordings, Mixpanel or Amplitude for product analytics and funnels, FullStory for deep session replay (especially for B2B SaaS), Google Optimize or VWO for A/B tests. For qualitative research I conduct 8-12 interviews with customers and non-conversions. For technical speed — Lighthouse, WebPageTest, Core Web Vitals in GSC. The stack is chosen for your budget and stage: for small e-commerce, GA4 + Hotjar suffice; for mature SaaS, a full product analytics stack is needed.
The number of simultaneous tests depends on traffic: for 50,000+ unique users monthly you can run 2-3 parallel tests on different pages; for less traffic — only 1 test at a time, otherwise statistical power is insufficient. I prioritize through ICE framework (Impact, Confidence, Ease): each hypothesis gets a 1-10 score per criterion, then sort by sum. High impact + high confidence + low effort = tested first. I also factor in strategic fit: a test exploring an important strategic hypothesis can have priority even with a lower ICE score, because learning compounds.
A test without significance is also a result. First — check if the sample was sufficient (typically 5000+ conversions per variant for 95% confidence). If not enough — extend the test or merge microsegments. If volume is sufficient and there's no difference — the hypothesis simply wasn't right, and that's valuable knowledge. I don't stop tests after 3 days 'because it seems not working' — that's the biggest CRO beginner mistake. Every 'inconclusive' test saves you months of wrong decisions. We analyze reasons, formulate a new hypothesis, and move forward systematically.
Mobile optimization is a separate discipline. I start with technical audit: load speed (Core Web Vitals: LCP, FID, CLS), Time to Interactive, DOM size, JavaScript bundle. Often on mobile 30-50% of users leave because the page loads longer than 3 seconds. Next — UX audit: button size (minimum 44x44 px), thumb zone for CTAs, mobile forms (autofill, correct keyboard types, minimum fields), navigation complexity. For e-commerce I separately test mobile checkout: 60-70% of mobile cart abandonment is checkout UX problems that can be fixed with focused redesign and field reduction.
Yes, but the methodology differs. For B2B with 500-3000 monthly traffic, A/B tests work poorly due to volume — statistical significance requires weeks or months. So I focus on qualitative methods: in-depth interviews with 10-15 customers and lost leads, session replay in FullStory, expert UX audit across 250+ criteria, content gap and trust signal analysis. Instead of A/B I use before/after segmentation with seasonality control. Key B2B metrics — not just form conversion, but MQL→SQL, deal cycle, ARPU. CRO in B2B is a longer game with larger impact per single deal won.
Checkout is the most painful e-commerce point: 60-80% cart abandonment. I start with checkout flow audit: number of steps, required fields, payment options, delivery, guest checkout. Often reducing from 5 steps to 2-3 gives +15-25% conversion. Next — trust signals: reviews, guarantees, security badges, real product photos. Special attention to mobile checkout: autofill, Apple Pay/Google Pay, Liqpay, Monobank — Ukrainian payment methods are critical for Ukrainian e-commerce. I also test exit-intent popups with discounts, abandonment email sequences, retargeting — recovering up to 20% of abandoned carts.
Yes, for DTC e-commerce in Chernihiv there are several regional features. First — brand trust: the Ukrainian buyer trusts online less than the Western, so social proofs are critical, reviews on Rozetka/Promodo, real customer photos, video reviews. Second — logistics: integration with Nova Poshta, Ukrposhta, cash-on-delivery option. Third — language: Ukrainian-language interface increases trust and conversion versus Russian. Fourth — mobile traffic 75%+, so all tests are mobile-first. I've worked with several Chernihiv DTC brands and see CRO delivering +25% to +60% conversion in 4-6 months.
Absolutely. Chernihiv is a city with strong historical tourism (Chernihiv Detinets, Boldyna Hora, Kotsiubynskyi Park, Heroes Alley), and CRO for tourism sites has its specifics. Key hypotheses — multilingualism (UK/EN/PL mandatory), photo and video content quality, integration with Booking.com or Airbnb for accommodation, clear CTAs for tour booking, reviews on TripAdvisor and Google Reviews. I also test different landing scenarios for different audiences: group tours vs individual, cultural tourism vs gastro-tours. For tourism, conversion from first contact to paid booking matters — full path, not just inquiry form submission.
I offer three models: (1) CRO Audit (fixed price, 2-3 weeks) — research + optimization roadmap + 5-7 priority hypotheses with ROI forecast; (2) Implementation partnership (3-6 months, monthly retainer) — full test execution, results analysis, ongoing optimization with projected 30-60% growth over the period; (3) CRO Training (2-4 weeks) — building in-house competency, playbooks, team training. Exact cost depends on traffic volume, product complexity, and ambitions. On a free call we'll determine which model fits your business and what's the expected ROI for your specific scenario.
Minimum: access to GA4 (read-only is enough), Search Console, ad accounts (for understanding traffic and UTMs), CRM (for tracking sales funnel in B2B or e-commerce), historical data for 3-6 months. If Hotjar, Mixpanel, or session replay isn't set up — we configure it in the first 2 weeks. Also needed: 2-3 conversations with the team (CEO, marketing, sales), 8-12 customer contacts for interviews. Technically — access to CMS or staging environment for implementing tests via Google Optimize or custom solutions. I sign NDA before kickoff and work personally, without handoff to juniors, with weekly reports.
Why choose me?
Comparison with other options
| Me | Other consultants | |
|---|---|---|
| Approach | Hypothesis-driven via ICE/RICE | Blog checklists without data |
| Analytics stack | GA4 + Hotjar + Mixpanel + FullStory | Just GA with basic events |
| A/B tests | Statistically significant, proper sample | Tests stopped after 3 days without significance |
| Research | Customer interviews + session replay | Only heatmaps without context |
| ROI focus | Every hypothesis has forecast and real lift | Changes without impact measurement |
| Knowledge transfer | CRO playbook for team + workshops | Changes made, but team doesn't learn |
Conversion Optimization Chernihiv — Oleksandr Filyuk, CRO Expert
Conversion Optimization in Chernihiv: How to Get More from the Same Traffic
Chernihiv today is not just a city of historical tourism with Chernihiv Detinets and Boldyna Hora, but a hub for DTC brands, SaaS startups, and retail operating across Ukraine and abroad. I'm Oleksandr Filyuk, with 15+ years of practice in conversion rate optimization (CRO) and 130+ delivered projects. I help Chernihiv business squeeze maximum value from every site visit through a systematic approach to A/B testing, user behavior analysis, and UX optimization built around your business model.
Conversion optimization isn't cosmetic changes of 'buy' buttons from green to red. It's a scientific discipline at the intersection of psychology, design, analytics, and copywriting. Every hypothesis goes through ICE or RICE prioritization, is tested via A/B experiment with proper sample size, and implemented only if it brings statistically significant lift. I've seen hundreds of projects where 70% of potential revenue is lost at 5-7 specific funnel points — and my job is to find these points in 2-3 weeks of focused diagnostic work.
Tools and Methodology: GA4, Hotjar, Mixpanel, FullStory
My standard CRO stack includes GA4 for traffic and basic conversions with custom events, Hotjar for heatmaps and session recordings, Mixpanel or Amplitude for deep product analytics and funnels, FullStory for session replay in B2B SaaS, Google Optimize or VWO for running A/B tests. For the Ukrainian market I often add integration with ad platform analytics (Facebook Pixel, Google Ads, TikTok Pixel) to see the full picture from traffic to closed deal across attribution windows.
If your company has poorly configured analytics — and in 70% of Chernihiv projects this is the case — I start with audit and tracking plan. We define 15-25 key events (event taxonomy), configure them via Google Tag Manager, verify correctness through Tag Assistant and live session. This is the foundation without which further CRO is impossible: you can't optimize what you don't measure. I build dashboards in Looker Studio or inside Mixpanel where the team daily sees key metrics: conversion, AOV, retention, churn at a glance.
DTC E-commerce in Chernihiv: Regional Specifics
Chernihiv is a city with an active DTC ecosystem: clothing brands, accessories, food products (including the regional food industry output), wood products, musical instruments. Each niche has its CRO specifics. For food DTC, integration with Nova Poshta for delivery is critical; for clothing brands — quality photos on models, size grid with real people, easy returns. For musical instrument manufacturers — video demos, artist reviews, recording capability via CRM integration.
The general specifics of the Ukrainian DTC market — low trust in online purchases: the Ukrainian buyer wants to see quality confirmation and brand reality. So I test: 'about us' photos with the real team, customer reviews with photos, integration with Rozetka reviews, post-purchase email sequences. Separately — mobile optimization: 75%+ traffic of Chernihiv DTC brands is mobile, so all CRO is mobile-first. Apple Pay, Google Pay, Liqpay, Monobank — must-have for Ukrainian checkout completion success rates.
Historical Tourism in Chernihiv: CRO for Hotels, Tours, Restaurants
Historical tourism is a separate large CRO niche in Chernihiv. These are hotel and apartment websites near Krasna Square, tour operators organizing excursions to Chernihiv Detinets, restaurants on Mahistratska, festivals and events. For tourism, CRO has its logic: you optimize not just form conversion but the full path from first contact to paid booking, which can take weeks across multiple touchpoints.
I work with key hypotheses: multilingualism (UK/EN/PL — Poles actively interested in Ukrainian history), photo and video content quality (professional shoots instead of stock), integration with Booking.com, Airbnb, GetYourGuide for marketplace traffic, clear CTAs with money-back guarantees, reviews on TripAdvisor and Google Maps. Separately I test landing scenarios for different audiences: cultural tours for Western travelers, gastro-tours with Chernihiv cuisine, religious tourism to Savior-Transfiguration Cathedral. For hotels — booking speed (max 3 steps), mobile checkout, dynamic pricing with transparent communication.
A/B Testing: How We Win the Statistics Game
A/B testing is the scientific heart of CRO, but 80% of tests are conducted incorrectly. Most common mistakes: stopping the test after 3 days without significance, testing on too small a sample, ignoring seasonality, no A/A testing to verify stack, parallel tests without collision check. I follow strict methodology: required sample size calculation before test start (via Optimizely-style calculators), minimum 2 weeks duration (to cover 2 weekly cycles), 95% confidence level, segment validation (mobile/desktop, new/returning, country, source).
For low-traffic projects (typically B2B SaaS in Chernihiv with 1000-3000 unique monthly) I apply qualitative methodology instead of A/B: in-depth interviews with 10-15 customers, expert UX audit across 250+ criteria, session replay analysis of 100+ sessions, content gap analysis. This is slower than A/B but gives no less accurate conclusions. For mature e-commerce with 50,000+ monthly traffic I run 2-3 parallel tests on different pages and achieve cumulative 30-60% lift over 6 months consistently.
Knowledge Transfer: CRO Playbook for Your Team
Most CRO consultants make changes and leave. I'm convinced sustained results are possible only when your team can run CRO independently. So in every project I build a CRO playbook: 30-50 pages with your methodology, hypothesis templates, checklists for new tests, examples of successful and failed experiments. I run workshops with the team (PM, marketing, designer, developer) in Chernihiv or online, where I teach formulating hypotheses, reading statistical results, avoiding interpretation errors.
After 30 and 60 days post active phase, I run free check-in sessions where we discuss new team tests, adjust the playbook, add new hypotheses. This is part of my philosophy: I don't lock knowledge behind a paywall, I build long-term competency inside your business. Learn more about my conversion optimization service or the related area of product strategy in Chernihiv.
How to Start: Free Audit and First Call
If your site receives 1000+ targeted visitors monthly but conversion is 'stuck' — that's a signal CRO will help. Write me through the website form or LinkedIn with a short description: niche, traffic volume, current conversion, key question. I respond personally within 24 hours on business days. On the first 30-minute free call we'll discuss your context, I'll give 2-3 practical insights based on a quick site review, and we'll determine if there's a fit for collaboration. I work with companies from Chernihiv, all of Ukraine, and internationally across timezones.